Meli Linda Sari et al. 2026. THE INFLUENCE OF CELEBRITY ENDORSER AND BRAND IMAGE ON PURCHASE DECISION FOR WARDAH FACIAL MOISTURIZER PRODUCTS AMONG CONSUMERS IN DEPOK CITY. Journal of New Management, Digital Business, & Accounting Studies. 1, 2 (Aug. 2026), 24–39. DOI:https://doi.org/10.56904/j-nesis.v1i2.231.