MELI LINDA SARI; SUDARI, Suci Ayu; RACHMAWATI, Dwi. THE INFLUENCE OF CELEBRITY ENDORSER AND BRAND IMAGE ON PURCHASE DECISION FOR WARDAH FACIAL MOISTURIZER PRODUCTS AMONG CONSUMERS IN DEPOK CITY. Journal of New Management, Digital Business, & Accounting Studies, [S. l.], v. 1, n. 2, p. 24–39, 2026. DOI: 10.56904/j-nesis.v1i2.231. Disponível em: https://journal.jgu.ac.id/index.php/j-nesis/article/view/231. Acesso em: 26 aug. 2026.